How a VC Pitch Process Is Failing Feminine Business Owners

How a VC Pitch Process Is Failing Feminine Business Owners

Bias in pitching

The VC investment procedure has four phases: deal sourcing, pitching, research, and closing. So just why are we singling out of the pitch phase? The ultimate two phases are much more numbers-oriented and technical, so they’re less hospitable to bias. Contract sourcing, that is extremely influenced by personal companies, is at risk of bias however in a far more overt means: if the community of startup founders is all male, it is hard to argue you’re providing women possibilities. But, it is during pitching, that gender bias can influence decision-making without loudly announcing itself as we currently know it.

Numerous academic research indicates that there’s a strong sex bias in a variety of components of the pitch process.

As an example, one study from 2014 used slides that are identical scripts, voiced by both women and men, with or without pictures regarding the ‘presenter’, after which asked study individuals to speed the investment. Pitches voiced by guys dramatically outperformed people that have a lady narrator, and pitches where in fact the picture that is narrator’s a good-looking man performed most useful of all of the. Results had been exactly the same if the individuals (‘judges’) were man or woman. The scientists concluded, “Investors choose pitches presented by male business owners weighed against pitches produced by feminine business owners, even though the information associated with the pitch could be the exact exact same. Read More