Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors

Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors

Macau tourism numbers are up through the very first quarter of 2017, and that is continued good news adhering to a slight bounce in visitor arrivals during the year that is previous.

Macau tourism is once again bustling, but the populous city is now less reliant on gambling, as tourist attractions like Wynn Palace’s SkyCab pull in new travelers.

China’s gambling friendly area is experiencing a comeback of sorts after President Xi Jinping initiated a corruption crusade in 2014 that targeted VIP touring organizations that had been catering towards the mainland’s wealthy. The federal government alleged that high rollers were making use of Macau and junket operators to maneuver money out from the nation’s heavily taxed control.

With tens of billions of dollars invested, casino companies had to quickly rethink their marketing strategies. Today, resorts are offering attractions that interest a wider demographic than simply China’s elite. And so far, it’s working.

The Macao national Tourist workplace expects visitor arrivals to cultivate five percent in 2017, a substantial increase contrasted to your 0.8 per cent ‘upswing’ the city experienced in 2016.

Keys to Attraction

A study that is new a Macau University gaming researcher has identified nine essential non-gaming facets that are enticing people to visit the enclave, and maybe more importantly, maintaining them coming straight back.

In a paper titl Read More